Chlore is a label for city swimmers created July 2018 by Helene Boulanger and Franck Laureys. French designer Boulanger is well-recognised in France in the world of fashion (Coxwen, Sue Elen, and so on). Laureys is passionate about photography, art, design and architecture. The two often found themselves swimming past each other at the pool.
Now longtime friends, they decided to create a label with items they’d love to find themselves while shopping. Their efforts have resulted in garments created from the most innovative and highest performing materials, with cuts that are architectural and body sculpting, with streamlined design that enhances the silhouette of the sportlover wearing each piece.
Nulla dies sine linea: is the designers’ motto: in Latin, this means no day without a line. They take this to mean no day without swimming, designing, creating, conceiving. They create to make you want to take the plunge.
A stylish, sporty yet refined line of swimwear for men and women, Unisex Activeswimwear, innovative accessories, their debut collection dubbed Réflexion Aquatique, inspired by France’s most beautiful swimming pools, and more: Chlore urges you to dive in.
The label is supported by Maisons de Mode and is now available through its own corner at Bon Marché Rive Gauche, 24 Rue de Sèvres in Paris.