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Urban Circus conquers China on BFMTV

How to protect users of two wheels without sacrificing their style, even in China? It was by focusing on this issue that Urban Circus was born, a French brand specializing in signage clothing with offbeat colors and patterns.

With a presence in some fifty resellers, including 10 in Asia, the start-up is now interested in the Chinese market.

“The mobility market is exploding,” notes Henri de Kergolrlay, co-founder of Urban Circus. More than just a fad, ecomobility is now a deep trend and shared around the world. When traveling by bike or scooter, wearing reflective clothing – and especially during night trips – is more than recommended. Since its creation in 2015, Urban Circus has shaken up the high visibility clothing market with a collection of “fashion” products designed to protect users. Style in the service of safety, such is the philosophy of the French start-up.

Already present in Asia with a dozen resellers, the French company now intends to dress the Chinese public. “To address the Chinese market, we made a collaboration with a large French brand, Aigle, on 3 products, a jacket, a bag and boots (…) the idea being to test the market with someone very well. established there ”explains the co-founder of the company.

Between the boom in mobility in large cities in China and “the Asian market’s appetite for anything colorful”, the high-visibility clothing start-up now prioritizes the Middle Kingdom, a country full of customers potential for the brand. To do this, Urban Circus intends to produce locally, while keeping R&D, conception and design in France. A great challenge for the team, which continues to develop and expand to facilitate everyone’s urban mobility on a daily basis.