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Accelerator for Emerging Fashion and Lifestyle Brands

Our origins

TIn 2007, the cities of Lille and Roubaix joined forces to create the first-ever accelerator of fashion, accessories and lifestyle product talent in the Hauts-de-France region of France. A pioneer and visionary, Maisons de Mode has been on a mission since its very start. Our labels and brands are dedicated to the slow fashion movement, championing fashion that is the height of both creativity and eco-responsibility.

Maisons de Mode is located in Hauts-de-France, the perfect region for the development of young fashion brands due to its myriad of textile-related institutions and businesses: schools, weavers, lace-makers, innovation hubs, research centres, mail-order & online retailers, and international apparel brands…

Here, heritage, tradition, creativity, design and technical expertise are combined with innovation and technology to create the perfect launchpad for talented designers.   

The Maisons de Mode project is unique in France. It consists of a staff of 11 skilled industry professionals as well as outside consultants well versed in the challenges facing young brands.

The objectives of Maisons de Mode

Ambitious and unprecedented, with support from the cities of Lille and Roubaix, the Métropole Européenne de Lille, the Hauts-de-France region and several other private partners, the Maisons de Mode project aims to recruit the brands and labels of tomorrow. Designers targeted include those working in fashion, accessories and lifestyle products, whom Maisons de Mode supports throughout their development. 

“Our mission is to identify emerging brands with strong potential and to support them during the various stages of their development.” Since 2007, Maisons de Mode has supported and guided emerging talents while spotlighting “Made in Hauts-de-France” design. This support has come through events and other actions that have raised many of our designers’ visibility worldwide, highlighting the region’s designer hexagon area.

Maisons de Mode offers the following locations to designers: the Jardin de Mode space in Lille and Le Vestiaire in Roubaix, as well as approximately 20 boutique-design studios in both cities, along with an in-house sample-making studio.

Maisons de Mode also offers locations specially renovated by Métropole Européenne de Lille, devoted to fashion designers.       

In Lille

(rue du Faubourg des Postes)

The Jardin de Mode, a renovated former cinema, now houses five design studios for junior contract designers, an on-site sample making studio, a photo studio, an events space, and Maisons de Mode staff offices.

Located on the Rue du Faubourg des Postes are seven boutique-design studios for designers with senior contracts and five apartments. 

In Roubaix

(avenue Jean Lebas et rue de l’Espérance)

Le Vestiaire is a renovated building with a loft-like ambiance connected to the Musée La Piscine museum. This space is home to eight boutique-ateliers for designers holding senior contracts. Le Vestiaire also features the bar-restaurant Food by Louise and the design collective Le Grand Bassin.

At Avenue Jean Lebas, there are seven boutiques welcoming designers with senior contract status.

Boutiques in Lille and Roubaix


The following are supporters of Maisons de Mode: the European Union, the Métropole Européenne de Lille, the Hauts-de-France region, and the city of Roubaix.

Our private partners

Maisons de Mode has set up partnerships and created links with public and private actors eager to support young emerging labels and brands.

The textile and fashion profession

Tranoï, Who’s Next, Première Classe, Monte Carlo Fashion Week, Open Mode Festival, Ateliers de Paris, Village des Créateurs, Fédération Française du Prêt à Porter Féminin (the French Federation of Ready-to-Wear Womenswear), la BOCI, MCC Global, CETI, Nordcrea, Euramaterials, Uric Unimaille, Maison de la Couture, Tisse 1 lien, Concept Insertion, Jean-Luc François, Isastyle, Linglin, IMC, le Lab4, and Exception Model Management…

Schools, incubators and training centres

Esmod International, Isem, Esaat, Ensait, Acte Académie, Informa, Blanchemaille, and l’Ecole du e-commerce…

Cultural partners

Musée La Piscine, Lille3000, la Condition Publique, Lille Design, Villa Cavrois, Comité Organisation Lille Capitale Mondiale Design 2020, Cité de la Mode et de la Dentelle, Art.M, Zenith Arena, and RadioClub, among others….

Economic Players

CCI Internationale, la DIREECTE, and Roubaix Shopping Centre…


Virgin Radio, France 3 Hauts-de-France, and Issi Magazines…

Distribution, retailers andEmajor players

ShowroomPrivé, Damart, Le Printemps, Euralille, Ceetrus, SNCF, and Accor..

Local businesses

Série Noire, les salons Philippe Gonay, Aesop, Anémone, Aquathermes, Basalt, Beau, Bernadette, Bleu Natier, The Room, Culture Denim, Dinh Van, Friterie Meunier, Héméra, High, Jaja, Kennedy, L’Esthète, La Cloche Moulin d’Or, Bistrot Carnot, Point Central, Lepage, Mademoiselle Chapeaux, Meert, Michel Ruc, Nouchka, Palais des Thés, Ragons, Roche Bobois, Mercedes, Seiko, and Stéphanie Bis…