Aware of the challenges that fashion entrepreneurs have to face today when launching their brand, ADC, Les Ateliers de Paris, La Caserne, La Fédération Française du Prêt-à-Porter Féminin, Maisons de Mode and le Village des Créateurs have decided join forces and create a program providing them with the necessary keys in the construction and evolution of their business project. Composed of 8 one-day remote and face-to-face seminars, this course will allow you to deepen the essential phases from the initiation to the consolidation of your business. This theoretical and practical course will be led by recognized professionals and will promote meetings, the sharing of experiences and expertise.
Dates and program:
April 12, 2021: ENTREPRENDRE DANS LA MODE (Recommended) from 9:30 a.m. to 5:00 p.m.
- The essential stages of business creation
- Presentation of the ecosystem
- Entrepreneurial journey (with Guillaume Gibault – Le Slip Français, Achille Gazagnes – Caval, Steves Hounkponou – Black Hats, Youssouf Fofana – Maison Château Rouge, Justine Clenquet)
May – LAUNCH YOUR PRODUCT: FROM IDEA TO DISTRIBUTION (Optional Shoes and Leather Goods € 50 / session / Clothing option € 50 per session)
Focus Shoes – 4 sessions:
May 3, 2021 from 2 p.m. to 5:30 p.m .: BASICS OF FOOTWEAR
- Anatomy
- Ergonomics
- Typologies and construction principles
- Glossary
04 May 2021 from 9:30 a.m. to 1:00 p.m .: JOURNEY FROM IDEA TO PRODUCTION
- Draw your models
- Sourcing of materials and manufacturers
- Prototyping
- Corrections
- Launch
04 May 2021 from 2:00 p.m. to 5:30 p.m .: THE COLLECTION PLAN
- The collection plan and its functions
- How to build a collection
- The articulations of the collection plan,
- Production and correction sheets
- Sales analyzes
05 May 2021 from 9:30 am to 1:00 pm: ECO-CONCEPTION
- Address the concepts of eco-design for more sustainable bag and shoe products
- Life cycle analysis
- From conception to end of life
Leather Goods Focus – 3 sessions:
06 May 2021 from 9:30 am to 1:00 pm: FROM THE IDEA TO THE TECHNICAL SHEET
- Express your ideas in drawing
- Find its volumes
- Sourcing of materials and manufacturers
- Organize your collaboration
- Prototypes and corrections
- Production launch
06 May 2021 from 2:00 p.m. to 5:30 p.m .: THE COLLECTION PLAN
- Definition of the Collection Plan
- Bag types and their functionalities
- Collection construction
- Functions of the Collection Plan
- Examples
- Management
05 May 2021 from 9:30 am to 1:00 pm: ECO-CONCEPTION
- Address the concepts of eco-design for more sustainable bag and shoe products
- Life cycle analysis, from design to end of life
Clothing Focus:
May 11, 2021: CLOTHING
- The basics of the product
- Creative process, material research, price structuring
- Journey from idea to production
- Price
- Construction of the collection plan
June 08, 2021: STRENGTHENING ITS IDENTITY THANKS TO THE BRAND PLATFORM
- Presentation of the brand platform concept
- Methodology
- GROUP PART – Beginning of your brand platform
July 06, 2021: MANAGE YOUR ACTIVITY
- Which piloting for which economic model, main supports (CR, TT, Balance sheet)
- GROUP PART – Construction of a dashboard, control panels
September 14, 2021: FINANCE YOUR DEVELOPMENT
- Present the different types of financing
- Focus Collection Tax Credit
- GROUP PART – Speed dating with Funding players
October 12, 2021: ANTICIPATE LEGAL ISSUES
- The different legal elements to know
- Contract law
- Distribution agreement
- Service provision contract
- Intellectual property
November 09, 2021: ORGANIZE YOUR BTOB, BTOC LOGISTICS
- Know the essential elements to make logistics a competitive advantage.
- BtoB
- BtoC
- Customs rules
- Incoterms
07 December 2021: IDENTIFY AND STRENGTHEN CSR LEVERS
- Make your CSR commitments real strategic levers
Prices
50 € TTC / session + Eventbrite fees
Full course: 400 € TTC instead of 450 € TTC
- Footwear course: + 50 € TTC / session
- Leather goods course: + 50 € TTC / session
- Clothing course: + 50 € TTC per session
For more information on the program, click here
To pre-register: click here
