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Tag : Edie Grim


Maisons de Mode helping designers

Prizewinners from 48H Maisons de Mode 2019

During the general admission fashion show at 6 pm on Friday 13 September at Lille’s Hôtel de Ville town hall, the Coup de Coeur audience favourite award was given to designers in two different categories: apparel and accessories. The winners were the two designers who received the greatest number of votes in the lead-up to the event.

At the industry professional fashion show that took place 9 pm, honorary 48H Maisons de Mode president Armand Hadida presented his honorary prize. A select group of industry professionals in attendance also bestowed their own awards on designers they judged deserving. Awards were given by Boutique2Mode, the agency IYE, Tranoï, Fédération Française du Prêt à Porter Féminin, BOCI, Who’s Next, Première Classe, Printemps Lille department store, and The Family Market x Playologie. These prizes offer concrete opportunities for designers: stands at trade fairs, sales corners at retailers, guidance, coaching and more. Maisons de Mode also presented its Grand Prize worth €25,000.

The 2019 prizewinners were:

Daniel Essa won the Maisons de Mode Grand Prize (€25,000 in support of a label for its development).

U-Exist received both the honorary prize awarded by Armand Hadida and the IYE agency prize (guidance and support in creating content for 2019-2020).

Lucie Brochard was awarded the Tranoï (a stand at the trade fair).

Oh Suzy won the Coup de Coeur audience favourite prize in the apparel category. The label also was chosen by fashion distribution professionals voting through the magazine Boutique2Mode (magazine coverage as well as a campaign in industry newsletters). The label also snagged the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at the Family Market in Switzerland).

De Maarse took home the BOCI prize (a year’s membership in the union to benefit from the federation’s services).

Ohiri took the Première Classe prize (a stand at the trade fair).

Voir(e) will take part in the next Who’s Next (a stand at the trade fair) and was chosen to be advised by the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Philippe Perissé won the Printemps de Lille prize (a spot in the Printemps fashion show and a pop-up shop during the Christmas season).

Edie Grim won support from the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Gamme Blanche won the Coup de Coeur audience favourite prize in the accessories category.

Maisons de Mode partners also chose to award two European designers present on that night as part of the United Fashion project.

Constança Entrudo won the Who’s Next prize (a stand at the trade fair).

Mieke Dirckx was awarded the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at Family Market in Switzerland).


Maisons de Mode Designers

Les créateurs Maisons de Mode sur les salons parisiens !

Les créateurs Maisons de Mode seront présents sur les salons professionnels pour présenter leurs nouvelles collections. Retrouvez les marques du label nordiste dont certaines disposent déjà de nombreux points de vente en France et à l’international.

Ils sont les invités d’honneur du salon Who’s Next

Chaque année, à l’occasion des 48H Maisons de Mode, les salons Who’s Next et Première Classe choisissent de décerner leurs prix Coup de Coeur, permettant aux marques sélectionnées d’être présentes sur les salons de Janvier ! Pour 2018, ce sont trois marques de l’accélérateur qui ont attiré l’attention des organisateurs des salons : Daniel Essa, Lucie Brochard.võ et U-Exist.


Ils sont également présents sur Who’s Next

D’autres marques accompagnées par le label seront également présentes sur Who’s Next et Première Classe. Certaines d’entre elles seront présentes pour la première fois, avec le soutien de Maisons de Mode : Not So Far, Edie Grim, Urban Circus, Oh Suzy et Gamme Blanche.




Ils sont sur Maison & Objet

Au delà du prêt-à-porter et des accessoires, Maisons de Mode a choisi en 2017 d’accompagner des créateurs lifestyle leur permettant ainsi à eux aussi de bénéficier d’un accompagnement complet pour développer leur marque. Et c’est tout naturellement que ces créateurs se sont tournés vers Maison & Objet pour présenter leurs nouvelles collections : Sophie Masson Porcelaine, Rien que des Bêtises et KNGB.



Maisons de Mode Events

Le défilé des 48H Maisons de Mode est en ligne !

A Lille, depuis 10 ans, un festival des jeunes marques créateurs est organisé par le label Maisons de Mode qui soutient une trentaine de marques-créateurs dans le nord de la France.
Cette année, l’événement qui ne connaît pas d’équivalent en Europe a réuni plus de 15.000 personnes ! Retrouvez ici l’intégralité du défilé suivi de la remise des prix professionnels !
A l’issue du défilé institutionnel de 20h30, Isaac Sellam, président d’honneur, a remis son prix d’honneur. Les professionnels étaient également au rendez-vous : Tranoï, la Fédération Française du Prêt à Porter Féminin, la BOCI, Who’s Next, Première Classe, le Printemps Lille, JB Agency, Playologie, association Jean Luc François ont décerné leurs prix Coup de Coeur aux créateurs de leur choix. Ces prix représentent de réelles opportunités pour les créateurs : stand offert sur les salons, corners de vente, accompagnement et coaching … Maisons de Mode a remis également les 25.000 € du Grand Prix Maisons de Mode.


Maisons de Mode Events

2018 48H Maisons de Mode fashion show : (re)discover it – designer by designer


Maisons de Mode helping designers

Joining Maisons de Mode : the selection process has begun

edie grim sélections maisons de mode


Having received several applications from around the world, Maisons de Mode just started its selection cycle to choose the labels that will join the project this autumn.
On the first day, eight designers came before a jury of professionals to present the fruits of their labour. Two more selection days will follow in June. You’ll be able to find out which applicants made the cut in July, when they’ll immediately get to work with the Maisons de Mode team for the annual 48H Maisons de Mode fashion show.

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Edie Grim

Edie Grim Site Maisons de Mode

More than just her passion for gorgeous materials, Edie Grim’s ‘Bar à Manteaux’ (coat rack) represents the passing on to a new public her family legacy. The granddaughter of a weaver, Héloïse Grimonprez spent her childhood in the north of France in the stockroom between rolls of Italian woolens: tartans, Royal Stewart and Prince of Wales infused her with patterns from another century. She found inspiration in her grandmother’s name – Edith – to update these patterns for a new era. She launched her label in 2015.
It is thus a given that the label would specialise in quality woolen womenswear: jackets, suits, trousers and personalised coats.
Edie Grim offers a new, unique concept in France: the Bar à Manteaux.
The ‘coat rack’ gives you the opportunity to personalise your coat, making it unique. The principle is very simple: you choose from a selection of different cuts of coat or jacket, basic and in varying lengths.
After that, you choose the fabric for your coat or jacket – both the exterior fabric and the lining. Your model is then made with love by the last remaining seamstresses from the grand fashion houses in the north of France. The waiting time for delivery of your personalised coat or jacket is about two weeks, depending on the time of the year.

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Maisons de Mode Designers

Maisons de Mode at Fashion Kode in Seoul

Fashion Kode Seoul Maisons de Mode


To promote its incubator – accelerator program and its designers, Maisons de Mode will be on the next edition of Fashion Kode tradeshow from 28th to 30th March in Seoul.

Three brands of the french label will also be there : Demeure, Lucie Brochard and Edie Grim who will meet asian buyers and concept stores.

Discover Maisons de Mode program by clicking here in french, in chinese, in korean and in english.