Within the framework of setting up diverse partnerships with the regional eco-system starting a year ago, Maisons de Mode signed an agreement with e-commerce school l’Ecole de l’E-commerce de la Fondation Showroomprivé.com. On Monday 12 February, the group of actors on this project came together to lay the first stones on the foundation of this collaboration aiming to give several Maisons de Mode fashion brands more efficient websites.
L’Ecole de l’E-commerce was created by the Fondation Showroomprivé.com within the lncubator Blanchemaille. It has signed on to a partnership with Maisons de Mode’s talent accelerator.
The goal? To give to a second class of learners at the e-commerce school the opportunity to really work with designers, discovering their worlds of aesthetics, their design philosophies, and their products. This is all in service to customising the creation or redesign of each designer’s e-commerce or brand website so that it addresses the particular needs of each young fashion brand.
On Monday 12 February, designers from Colonel Moutarde and Justine Clenquet Jewellery (two success stories straight out of Maisons de Mode) told their own stories of how they triumphed, which largely involved the e-commerce of their business – today representing 2/3 of their sales figures. The teams at Showroomprivé and Maisons de Mode followed up by organising a second meeting between the school’s new promotional arm and nine specially selected designers.
Daniel Essa, Philippe Perissé, Rien que des Bêtises, Rock on the Moon, Oh Suzy, Laila Soares, Sainte Courtisane, Salim Djelloudi and Tricote moi un Tattoo were able to introduce themselves through pitches and meetings centered on their respective projects. The next step will be forming teams – designer-partnerships of learners – for a first joint training session planned for March 27. The subject? SEO.