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Catégorie : Maisons de Mode helping designers


Maisons de Mode helping designers

Nouvelle saison de salons à Paris pour les créateurs du label !

Les créateurs Maisons de Mode seront présents sur les salons professionnels pour présenter leurs nouvelles collections. Retrouvez les marques du label des Hauts-de-France dont certaines disposent déjà de nombreux points de vente en France et à l’international.

Ils sont les invités d’honneur du salon Who’s Next

Chaque année, à l’occasion des 48H Maisons de Mode, les salons Who’s Next et Première Classe choisissent de décerner leurs prix Coup de Coeur, permettant aux marques sélectionnées d’être présentes sur les salons de Janvier ! Pour débuter cette année 2020, ce sont deux marques de l’accélérateur qui ont attiré l’attention des organisateurs des salons : Voir(e) et Ohiri.

Elle sera également sur Who’s Next

Oh Suzy fera découvrir sa nouvelle collection pour la troisième saison sur le salon. Sa présence a été largement annoncée via le magazine spécialisé Boutique2Mode qui lui a attribué un prix spécial pour sa communication B2B lors de la dernière édition des 48H Maisons de Mode.

Ils sont sur Maison & Objet

Au delà du prêt-à-porter et des accessoires, Maisons de Mode a choisi en 2017 d’accompagner des créateurs lifestyle leur permettant ainsi à eux aussi de bénéficier d’un accompagnement complet pour développer leur marque. Et c’est tout naturellement que ces créateurs se sont tournés vers Maison & Objet pour présenter leurs nouvelles collections : Sophie Masson Porcelaine et KNGB.

Il investit son prochain showroom

Daniel Essa, grand gagnant du Grand Prix Maisons de Mode 2019, présentera sa nouvelle collection de sneakers à l’occasion d’un showroom qu’il organise tout spécialement pour ses acheteurs au 69 rue d’Aboukir à Paris.


Maisons de Mode helping designers

United Fashion : destination Antwerp and the Flanders DC programme

The latest step in the United Fashion project included a stop in Antwerp to find out more about the programme prepared by Flanders DC : four days focused on the topic of Fashion Tech.

In attendance were designers supported by various United Fashion members, who were able to take part in Fashion Talks, to attend the Belgian Fashion Awards, and to visit Creative Ville.

These motivating events allowed everyone to explore more deeply Fashion Tech and eco-responsibility.

However, before the above took place, Flanders DC had organised a Pitch Battle where each designer had three minutes to pitch their project and how it would be innovative to a committee of industry professionals.

This challenging exercise had the following entrepreneurs stepping up to the plate: Angela Ciobanu, APA-Intemporal, AR Smart Dress, Avail, AwaytoMars, Bioracer, Braille, by-wire, Correcty, Cosh !, DyeCoo, Flora Miranda, Lukso, Macty, Olga Noronha, Phygital Africa Lab, Radius Tech Fashion Services, Retviews, See Through, Shavatar, Solve, w.r.yuma…and, representing France : Uma Oath and Urban Circus.


Maisons de Mode helping designers

Sign up now to join Maisons de Mode

Throughout the year, Maisons de Mode is on the lookout for new talents working in fields as diverse as menswear, womenswear, childrenswear, jewellery, leather goods, accessories, footwear, fragrances, fashion tech and lifestyle products.

To start the process of joining Maisons de Mode, please fill out the pre-selection application. If an application survives the pre-selection round, the designer is then invited to take part in one of the presentation days before the selection committee. This committee, composed of fashion industry professionals, judges the merits of the project presented by the applicant.

In 2020, two Maisons de Mode Grand Prizes (ready-to-wear, accessories, footwear, jewellery and lifestyle products) valuing €12,500 each (including tax) will be awarded to one apparel designer and to one designer of accessories, footwear, jewellery or lifestyle products. Prizes will be awarded during the 48H Maisons de Mode.


Maisons de Mode helping designers

Prizewinners from 48H Maisons de Mode 2019

During the general admission fashion show at 6 pm on Friday 13 September at Lille’s Hôtel de Ville town hall, the Coup de Coeur audience favourite award was given to designers in two different categories: apparel and accessories. The winners were the two designers who received the greatest number of votes in the lead-up to the event.

At the industry professional fashion show that took place 9 pm, honorary 48H Maisons de Mode president Armand Hadida presented his honorary prize. A select group of industry professionals in attendance also bestowed their own awards on designers they judged deserving. Awards were given by Boutique2Mode, the agency IYE, Tranoï, Fédération Française du Prêt à Porter Féminin, BOCI, Who’s Next, Première Classe, Printemps Lille department store, and The Family Market x Playologie. These prizes offer concrete opportunities for designers: stands at trade fairs, sales corners at retailers, guidance, coaching and more. Maisons de Mode also presented its Grand Prize worth €25,000.

The 2019 prizewinners were:

Daniel Essa won the Maisons de Mode Grand Prize (€25,000 in support of a label for its development).

U-Exist received both the honorary prize awarded by Armand Hadida and the IYE agency prize (guidance and support in creating content for 2019-2020).

Lucie Brochard was awarded the Tranoï (a stand at the trade fair).

Oh Suzy won the Coup de Coeur audience favourite prize in the apparel category. The label also was chosen by fashion distribution professionals voting through the magazine Boutique2Mode (magazine coverage as well as a campaign in industry newsletters). The label also snagged the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at the Family Market in Switzerland).

De Maarse took home the BOCI prize (a year’s membership in the union to benefit from the federation’s services).

Ohiri took the Première Classe prize (a stand at the trade fair).

Voir(e) will take part in the next Who’s Next (a stand at the trade fair) and was chosen to be advised by the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Philippe Perissé won the Printemps de Lille prize (a spot in the Printemps fashion show and a pop-up shop during the Christmas season).

Edie Grim won support from the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Gamme Blanche won the Coup de Coeur audience favourite prize in the accessories category.

Maisons de Mode partners also chose to award two European designers present on that night as part of the United Fashion project.

Constança Entrudo won the Who’s Next prize (a stand at the trade fair).

Mieke Dirckx was awarded the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at Family Market in Switzerland).


Maisons de Mode helping designers

Oh Suzy represents Maisons de Mode at the United Fashion project in Skopje

As you probably know, Maisons de Mode is part of the United Fashion programme, which aids and spotlights European designers, labels and brands by a guidance structure throughout Europe. This programme includes such partners as the project’s leader MAD Brussels as well as the Baltic Fashion Federation, Fashion Council Germany, Fashion Weekend Skopje, Flanders DC and Moda Lisboa.
Following Berlin in July last year and in January this year and Riga last October, it’s Skopje’s turn to welcome United Fashion through the framework of its Fashion Week-End.And Oh Suzy ! has been chosen to represent Maisons de Mode during this event. Suzy Gyde, the label’s designer, will present her collection for four days to European buyers in a showroom while also meeting with Macedonian clothing manufacturers and participating in craft and creativity workshops.
The weekend will kick off with a fashion show featuring work by United Fashion designers and labels, including: Arthopoda, Cristina Real, Concepto, Chic Utility, Evgenija Zafirovska, Rosica Mrsik, Lila Style House, MLS Marie Laure Stevigny, Red Juliet, Hanfaz Paris, Marko Feher, Mateyaneira, Marija Kulusic, Kokoro, Kotev Ksenija, Toos Franken, One Wolf, Diana Arno, Faulhaber, Tanja Christiani, Andra Handaric, Lommer, MAnnequin, Vesa Gruda, Ece Ozalp, Senem Unal Jewellery, Dragana Mihajlovic and, last but not least, Oh Suzy!
The next step on this European roadshow will be at the 48H Maisons de Mode in Lille this September.


Maisons de Mode helping designers

United Fashion revient à Berlin pour le salon Premium et des workshops !

Le projet United Fashion est porté par un cluster d’associations et d’incubateurs mode européens sur et initié par la plateforme design et mode Mad Brussels. United Fashion vise à améliorer la culture des créateurs de mode à travers l’Europe pour qu’ils soient plus orientés business et en stimulant leur compétitivité à l’international, sans pour autant limiter leur créativité.

Au travers d’une série d’événements et de workshops multidisciplinaires, plus de 150 créateurs auront l’opportunité de participer à ce programme en présentant leurs collections sur des salons et showrooms tout en prenant conscience des différents marchés européens, en développant leurs compétences dans les domaines de la Fashion Tech, de l’éco-responsabilité, de la production, de l’artisanat et des business-models.

En janvier 2019, les marques sélectionnées se sont rendues à Berlin pour commercialiser leurs collections sur le salon Premium et assister à différents workshops sur la production et le marché allemand.
Merci encore une fois à United Fashion et au Fashion Council Germany d’avoir accompagné Urban Circus pour Maisons de Mode, Naz Fashion, Giuseppe Virgone, Dioralop, Cesar Casier, Inch 2, Conni Kaminski, Oscar The Collection, Gonçalo Peixoto et One Wolf !


Maisons de Mode helping designers

Berlin Fashion Week : 2ème édition pour le projet United Fashion

Après avoir permis à deux créateurs de Maisons de Mode (Philippe Perissé et Daniel Essa) de partir sur le salon Premium à Berlin, le projet United Fashion revient sur le salon allemand pour une deuxième présentation de collections des créateurs européens de sept pays (huit structures font partie du projet).

En attendant cette nouvelle étape du projet, nous vous proposons de retrouver en vidéos les événements marquants de l’édition de juillet.



Maisons de Mode helping designers

Maisons de Mode at Riga Fashion Week

Thanks to the support of the United Fashion project, Maisons de Mode made a splash at Riga Fashion Week in Latvia where Gamme Blanche showed its collection. The two videos above from this three-day event give a peek into this country’s world of fashion, helping us learn a little more about how they do it…and do it well. Discover the country through fashion in these lush images…