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Maisons de Mode helping designers

Prizewinners from 48H Maisons de Mode 2019

During the general admission fashion show at 6 pm on Friday 13 September at Lille’s Hôtel de Ville town hall, the Coup de Coeur audience favourite award was given to designers in two different categories: apparel and accessories. The winners were the two designers who received the greatest number of votes in the lead-up to the event.

At the industry professional fashion show that took place 9 pm, honorary 48H Maisons de Mode president Armand Hadida presented his honorary prize. A select group of industry professionals in attendance also bestowed their own awards on designers they judged deserving. Awards were given by Boutique2Mode, the agency IYE, Tranoï, Fédération Française du Prêt à Porter Féminin, BOCI, Who’s Next, Première Classe, Printemps Lille department store, and The Family Market x Playologie. These prizes offer concrete opportunities for designers: stands at trade fairs, sales corners at retailers, guidance, coaching and more. Maisons de Mode also presented its Grand Prize worth €25,000.

The 2019 prizewinners were:

Daniel Essa won the Maisons de Mode Grand Prize (€25,000 in support of a label for its development).

U-Exist received both the honorary prize awarded by Armand Hadida and the IYE agency prize (guidance and support in creating content for 2019-2020).

Lucie Brochard was awarded the Tranoï (a stand at the trade fair).

Oh Suzy won the Coup de Coeur audience favourite prize in the apparel category. The label also was chosen by fashion distribution professionals voting through the magazine Boutique2Mode (magazine coverage as well as a campaign in industry newsletters). The label also snagged the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at the Family Market in Switzerland).

De Maarse took home the BOCI prize (a year’s membership in the union to benefit from the federation’s services).

Ohiri took the Première Classe prize (a stand at the trade fair).

Voir(e) will take part in the next Who’s Next (a stand at the trade fair) and was chosen to be advised by the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Philippe Perissé won the Printemps de Lille prize (a spot in the Printemps fashion show and a pop-up shop during the Christmas season).

Edie Grim won support from the Fédération Française du Prêt à Porter Féminin (brand coaching advisement by the womenswear federation during four meetings throughout a year).

Gamme Blanche won the Coup de Coeur audience favourite prize in the accessories category.

Maisons de Mode partners also chose to award two European designers present on that night as part of the United Fashion project.

Constança Entrudo won the Who’s Next prize (a stand at the trade fair).

Mieke Dirckx was awarded the Playologie x Family Market prize (a year’s membership to an online B2B sales platform and support in photo shoots for products as a well a pop-up shop at Family Market in Switzerland).

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