48H Maisons de Mode – the 8th edition: fashion, fashion shows, designer sales, exhibitions, makeovers, music, DJ sets, photo studio, beauty bar, street style, DIY workshops, Glam Run tattoos …
Lille’s Fashion Weekend event will take place this 16-18 September
More than 19,000 visitors are expected for the fashion event – the only one of its kind in France. In the spotlight: Fashion designers and brands.
48H Maisons de Mode is an annual fashion celebration that was launched eight years ago by Maisons de Mode to honor emerging labels and designers producing in France. This year’s edition will take place 16-18 September at the Gare Saint Sauveur train station, a symbolic landmark of the city of Lille.
Once more, northern French incubator/powerhouse Maisons de Mode – which supports more than 20 designers/labels at present – will organize a weekend of events under the 48H umbrella. This year’s edition hopes to live up to past incarnations in fun, fashion, free spirits and French creativity on display.
48H Maisons de Mode brings fashion to the masses with a programme of events and activities – all connected to fashion and young creativity.
Friday 16 September, 6.30 pm launch
Fashion shows its stuff!
Once more this year, international catwalk veteran artistic director Guillaume Joveneau will orchestrate the fashion show. Using the skils he has honed over the years working for the top fashion houses in Paris, Milan, London and New York, Joveneau will weave the passages of the various designers’ work on the runway, respecting each designer’s specific aesthetic.
For the past eight years, Maisons de Mode has chosen to show designers’ collections for the current season. These collections will be available for purchase immediately through the designers’ shops, other retailers selling their work and through their online retailers.
On the catwalk will be:
Orlane Herbin, Clivia Nobili, Demeure, Justine Clenquet, Gisel B, Pochette Square, Ohiri, Constance L, Sainte Courtisane, Laila Soares, Le Colonel Moutarde, Ninii, Uma Oath, Not So Far, CUVH, Akène, Minirine, Floriane Fosso, Lucie Brochard, Rock on the Moon, Inorganic Jewels, My Lovely Socks, Roger & Owl, Rien que des bêtises …
You can find Maisons de Mode designers’ profiles and their new collections at maisonsdemode.com.
The following fashion show – La Générale at 8.30 pm and by invitation only – the 2016 Maisons de Mode Grand Prize of €25 000 will be awarded to the designer of the year by a jury of professionals from Le Printemps, La Fédération du Prêt à Porter, Who’s Next Paris, la Boci, Julie Brunel Consultant, and more.
This will be followed by a Fashion Party starting
9.30 pm at Hall A of the Gare Saint Sauveur train station: from th close of the fashion show, the after party will take place on the terrace of the Bistrot Saint So. Back-to-back DJ sets by Afrojaws and D.Lee.K will serve up soul vibes, tasty funk and sexy disco to usher in the end of summer.
Saturday 17 and Sunday 18 September
The 48H Maisons de Mode weekend picks right back up on Saturday at 2 pm with the following:
* Maisons de Mode Exhibition
* La Braderie des Créateurs (2nd édition)
A giant outlet for designers and labels with samples, unique pieces, end-of-series and past collection garments for sale. More than 80 accessory and apparel designers will come to Lille to sell out stock.
* Beauty Bar (Hair and Nails) by Acte Académie
* Street Style Casting by students of ESMOD/ISEM Roubaix
* Giant DIY Workshop led by fashion designers
Awaken the dormant fashion designer in you by participating in DIY Workshops conceived and coordinated by Maisons de Mode designers and a few guests such as Le Fleuriste (plant workshop) and blogger Mathilde de Lille by Mat (lifestyle workshop). Reservations open from 20 August (space limited)
* Childrens DIY Workshop given by Caroline Pluijgers-Wundertüte. Reservations open from 20 August (space limited)
* Studio Photo by photographers Myriam Dahmani & Guillaume Petranto
* Makeover workshop by Julievousaime
* Pop-up Shop “Le Fleuriste”
Saturday 17 September from 7 pm: after DJ set at Bistrot Saint So
Sunday 18 September: starting at 4 pm the 8th edition of the Glam Run (race in high heels open to men and women)
And many other surprises, all connected to fashion…
Information and reservations on www.48hmaisonsdemode.com