A graduate of EDHEC Business School and passionate about fashion, Romain Furlotti did his
weapons at LVMH, Kering and Puig. He worked for several years at Louis Vuitton, Dior,
Guerlain, Gucci and Carolina Herrera, in fashion and cosmetics, in Paris, Milan and Barcelona.
There, he developed his product sensitivity and his 360 ° luxury expertise through various positions in
retail, operational marketing, sales merchandising and product development marketing. He
will be in charge of developing the Dreamskin and Capture Totale brands at
Dior or even CH at Carolina Herrera.
With a profile that is both business and creative, he decided in 2018 to leave the world of
the company to create its own space for creativity and launch Rise of Human. Designate
self-taught, he expresses his passion for sneakers through unique silhouettes,
functional and sophisticated. Multiple cultural references including music
electronics, futurism or high-tech architecture feed his creative process and
define the originality of his aesthetic vision with futuristic accents, between tapered shapes,
sharp lines and innovative textures.
With Rise of Human, Romain creates a brand in his image: an independent brand,
ambitious and daring, with human values, anchored in the present and concerned about the future,
which borrows its codes and know-how from the luxury industry and aims to inspire its
community to engage in a more conscious lifestyle through innovations
eco-responsible. In a process of continuous improvement and designed to last, all
its sneakers are produced by hand in Portugal, respecting tradition and from
luxurious and responsible materials sourced in Italy, Spain and Portugal for their quality and
durability like recycled nylon mesh or recycled rubber soles.
With already many press coverage since the launch in September 2019 –
notably in GQ, Grazia, Cosmopolitan, Sport & Style or even Hypebeast – and
of the first retailers such as Citadium or Rubaiyat in Saudi Arabia, Romain presents its
second collection with a new avant-garde and innovative silhouette, the Chromo, which
aims to accelerate the international development of the brand and establish it as a new
market player to be reckoned with.
Website : https://www.riseofhuman.com
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