How to protect users of two wheels without sacrificing their style, even in China? It was by focusing on this issue that Urban Circus was born, a French brand specializing in signage clothing with offbeat colors and patterns.
With a presence in some fifty resellers, including 10 in Asia, the start-up is now interested in the Chinese market.
Already present in Asia with a dozen resellers, the French company now intends to dress the Chinese public. “To address the Chinese market, we made a collaboration with a large French brand, Aigle, on 3 products, a jacket, a bag and boots (…) the idea being to test the market with someone very well. established there ”explains the co-founder of the company.
Between the boom in mobility in large cities in China and “the Asian market’s appetite for anything colorful”, the high-visibility clothing start-up now prioritizes the Middle Kingdom, a country full of customers potential for the brand. To do this, Urban Circus intends to produce locally, while keeping R&D, conception and design in France. A great challenge for the team, which continues to develop and expand to facilitate everyone’s urban mobility on a daily basis.
