Within the framework of setting up diverse partnerships with the regional eco-system starting a year ago, Maisons de Mode signed an agreement with e-commerce school l’Ecole de l’E-commerce de la Fondation Showroomprivé.com. On Monday 12 February, the group of actors on this project came together to lay the first stones on the foundation of this collaboration aiming to give several Maisons de Mode fashion brands more efficient websites.
L’Ecole de l’E-commerce was created by the Fondation Showroomprivé.com within the lncubator Blanchemaille. It has signed on to a partnership with Maisons de Mode’s talent accelerator.
The goal? To give to a second class of learners at the e-commerce school the opportunity to really work with designers, discovering their worlds of aesthetics, their design philosophies, and their products. This is all in service to customising the creation or redesign of each designer’s e-commerce or brand website so that it addresses the particular needs of each young fashion brand.
On Monday 12 February, designers from Colonel Moutarde and Justine Clenquet Jewellery (two success stories straight out of Maisons de Mode) told their own stories of how they triumphed, which largely involved the e-commerce of their business – today representing 2/3 of their sales figures. The teams at Showroomprivé and Maisons de Mode followed up by organising a second meeting between the school’s new promotional arm and nine specially selected designers.
Daniel Essa, Philippe Perissé, Rien que des Bêtises, Rock on the Moon, Oh Suzy, Laila Soares, Sainte Courtisane, Salim Djelloudi and Tricote moi un Tattoo were able to introduce themselves through pitches and meetings centered on their respective projects. The next step will be forming teams – designer-partnerships of learners – for a first joint training session planned for March 27. The subject? SEO.
Brand Rien que des Bêtises returns to the Maison & Objet fair this 19-23 January. This will mark the fourth visit for this brand of infant and children’s accessories that is already distributed internationally thanks to clients met at this fair. Germany, Switzerland, Italy, Kuwait, Congo, Spain, and the Netherlands are just some of the countries already in the label’s network …
A quelques heures du lancement officiel des soldes, les créateurs Maisons de Mode vous convient à leur Garden Party et vous proposent des ventes privées exceptionnelles de 18h à 22h au Jardin de Mode, 58-60 rue du Faubourg des Postes à Lille, le tout en mode afterwork dans une ambiance estivale : DJ set Nelson D’Araujo, fooding, cocktails …
Retrouvez entre autres :
Rock On The Moon
Rien que des bêtises
Sophie Masson Porcelaine …
Following a tenuous start, Rien que des Bêtises, with the support of Maisons de Mode, will present its 2017 collection and the capsule collection Léo at the Maison & Objet trade fair Paris in hopes of expanding the label’s points of sale. It’s a strong bet that Justine, the brand’s founder and creative force, will reach that goal, having won followers and fans after the label’s first trade show appearance.
This year, Maisons de Mode designers are offering a special day of sales and savings with Black Friday.
Labels sold at Le Vestiaire (Rock on the Moon, Minirine, My Lovely Socks, Rien que des Betises and Pop Up Shop brands) are coming together for a special day 25 November with discounts, sales and other goodies for customers.
Gisel B, Constance L, Not So Far et Justine Clenquet are also guaranteeing special discounts on their fan pages. Open till 9 PM!
Saturday 15 October, five new designer brands from Maisons de Mode opened shops in Roubaix. Television channel Grand Lille TV went behind the scenes for the preparations for the boutiques’ launch – and to get to know more about the labels: Rien que des Bêtises, My Lovely Socks, Minirine, Rock on the Moon, Not So Far. Also featured were designers in the Maisons de Mode Pop-Up Shop: Ness, Sophie Masson, Edie Grim and Cyrille Grouselle.
Minirine, Rock On The Moon, Rien que des bêtises., My Lovely Socks and Not l So l Far invite you to the grand opening of their boutiques Saturday 15 October 2016 from 4pm to 11p, at Le Vestiaire, 27 Rue de l’Espérance in Roubaix (right next to the Musée La Piscine museum) and on Avenue Jean Lebas.
Take advantage of this happening to discover these new designers’ spaces and their worlds of their aesthetics.
Also come to party amid designer brands
Sophie Masson porcelaine, Cyrille.L Grouselle, Edie Grim – Bar à Manteaux and Le Grand Bassin at the Vestiaire
Justine Clenquet Jewellery, GisèL B., Pochette Square on avenue Jean Lebas
DJ grooves, cocktails, nibbles and surprises all night long.