During the ‘grand public’ fashion show starting at 6.30 pm on Friday, September 14, the Coup de Coeur prizes in the audience favorite category of clothing and accessories were awarded to two designers who received the most votes leading up to the event.
At the industry fashion show that took place at 8.30 pm, honorary president Isaac Sellam bestowed his “prix d’honneur” award. Industry professionals were also present from Tranoï, la Fédération Française du Prêt à Porter Féminin, BOCI, Who’s Next, Première Classe, Printemps Lille, JB Agency, Playologie, and the Jean Luc François association. These various entities awarded their own Coup de Coeur – or Love at First sight – prizes to the designer of their choice. These prizes represent vital opportunities for the designers: offers of stands at trade fairs, sales corners at major retailers, business guidance and coaching, and more. Maisons de Mode also awarded its €25,000 Maisons de Mode Grand Prize.
These are the 2018 award winners:
U-Exist won the Maisons de Mode Grand Prize of €25,000 to support the label in its development, the Tranoï prize (a stand for designer at the trade fair, on- and offline communications centering on the label, and B2B coaching for six months), the special Who’s Next – Première Classe prize (a special innovation stand), the JB Agency prize (label guidance and coaching).
KSRT Studio received the “prix d’honneur” prize, awarded by Isaac Sellam (coaching and consultations).
Oh Suzy received the Coup de Coeur audience favourite prize in the apparel category as well as the award from the Jean Luc François association (guidance in production and special rates for production)
Ohiri was awarded the BOCI prize (a one-year membership in the union allowing the label to benefit from the services of the federation).
Daniel Essa took home the Première Classe prize (a free stand at the trade fair) and honours from JB Agency (guidance and coaching for the label).
Lucie Brochard took home the Première Classe prize (a free stand at the trade fair) and honours from JB Agency (guidance and coaching for the label).
Philippe Perissé won the Printemps de Lille prize (participation in a fashion show staged by Printemps, the major French department store chain).
Not So Far will receive guidance from the Fédération Française du Prêt à Porter Féminin (label guidance and coaching during four annual consultations).)
Gamme Blanche won the public’s Coup de Coeur prize for best accessories.
Chlore was the winner of the Playologie prize (a one-year membership to the B2B online sales platform and guidance using this tool).