A flash of Fashion Tech will spark up this 30th edition of the Marché des Modes, thanks to Urban Circus.
The challenge was accepted: to create a collection of reflective clothing that meets legal safety standards for visibility on roads while evincing stellar style.
Urban Circus re-invents the un-sexy ‘yellow vest’ while edging into innovation with a desire to make safety a little more fun and enticing.
If the law makes certain requirements on reflective safety wear, Urban Circus believes you can meet those requirements – but still stay in style.
To be very visible on the road to avoid an accident is about working to together for the common good. Urban Circus is a project of public utility, which is about illuminating our streets, cities and rural areas.
Conceived and designed in France, the label addresses a varied clientele, stylish and exacting, looking for pieces that marry practicality with panache while remaining highly visible. The pieces are high-end, made of exceptional materials and respectful of European safety standards.
Urban Circus will be among the 100 designers and labels presenting their collections at next edition of Marché des Modes which will take place at the landmark ENSAIT building and at Le Vestiaire December 1-3 in Roubaix.
Please note our new event hours:
Friday 1 December from 4 pm to 9 pm
Saturday 2 December from 12 pm to 11 pm
Sunday 3 December from 11 am to 7 pm