Last september, La Bobette walked off with the Première Classe award at the 48H Maisons de Mode. The prize included a stand at this month’s edition of the trade fair. From 19 to 22 January, the label will be at stand D88 to unveil its new prints, new knicker line and even a collection of swimwear.
‘Bobette’ means ‘knickers’ in Quebecois.
The choice of name for this label is a wink from Pauline Guyau and Julia Jais to Montréal. These two devotees of women’s underwear lived there for some years and began their friendship under the Canadian snow.
At the end of their studies – Guyau studied arts and Jais studied management – they decided to launch a project together: lingerie that would be French and artistic.
From the start, La Bobette has been conceived around a concept blending art and fashion: knickers as works of art. The collection of cotton undies became the basis for artists to come and apply their work – which has evolved into patronage of a sort. 12% of the price of manufacturing a piece is paid directly to the artist.
Thus, undergarments become a new way to promote new artistic talents.
The commitment of the duo doesn’t stop there: fighting the fashion trend which ignores quality in favour of quick turnarounds, the women have chosen to produce their collections in France – where they can ensure their high standards are met.
La Bobette brings a more human dimension through its concept of collaborating with artists and a return to quality materials.
It was in 2015 that the duo behind La Bobette began their journey, which led them to be welcomed by Maisons de Mode in 2017.
Every year, several fashion industry professionals convene at 48H Maisons de Mode to award prizes to promising, up-and-coming designers. What’s more, the general public gets in on the act by reserving spots to see the public fashion show, which gives them a vote in the choosing the fan favorite designer.
Here are the winners of the 2017 edition, who represent 10 award-winning labels:
Cube Showroom chose Demeure allowing the label space in its Parisian showroom.
Playologie awarded Sainte Courtisane its prize, which includes a year’s subscription to the online B2B service Playologie.
The womenswear organisation Fédération du Prêt à Porter Féminin ended up choosing Tricote Moi un Tattoo to offer support and guidance through its business services.
La BOCI crowned Gamme Blanche its choice to receive one year of guidance and support.
Le Printemps honored Uma Oath during part of the fashion show designated for Privilège clients.
Barbara Bui chose to award Aux Corps Anonymes for the quality of the label’s work.
Maisons de Mode’s Grand Prize of €25,000 was awarded to KSRT Studio.