Originally from the Hauts de France region, Karine Joncquel is the founder of Hanjo, the wardrobe of epicureans, a collection of men’s shirts inspired by ‘bistronomie’ (bistro + gastronomy) launched in 2015.
After studying international business and travelling extensively around the world, Joncquel began working in 1989 for various textile distribution groups (Phildar, Kiabi, La Redoute, Rouge Gorge, Brice, Somewhere). This experience forged her with skills and insights that allowed her to follow her future aspirations, in management, marketing…and her more creative side, as well.
Her latest stint in this domain pushed her to what she’s really passionate about. Starting from a blank page, she has built a project from A to Z. But this time, it’s all her own.
She didn’t have to go very far to find inspiration. The mother of four stocky, tall, young men and the wife of a man who enjoys good wine and fine cuisine, she decided to launch a label for men. Thus was born Hanjo, a menswear line of shirts and accessories for epicureans running from sizes S to 3XL.
Her ambition is clear: to combine the feel of beautiful materials, the sharpness of the right cut, the savoir faire of excellent production, and the quality and attention to details of a finished shirt to create comfort that is synonymous with Hanjo. She draws inspiration from the world of ‘bistronomie’, France’s hot trend of elevating the bistro to the heights of gastronomy – which bridges her work between that of a designer to that of a chef.
One simple recipe has been the key to her success: high quality base materials, technical savoir faire and the right dash of creativity. Her shirts also are the definition of comfort meets style. And the logo is an artistic rendering that conjures up both masculinity and the pleasures of wining and dining.
All the ingredients are served to satisfy the most demanding of epicureans…
Hanjo is distributed today through several points of sale, online and through pop-up shops. Now, the line is the result of Joncquel’s love, hard work and perseverance. The designer has decided to take her label to the next level with a boost through its first boutique-atelier at Maisons de Mode at Le Vestiaire in Roubaix, which allows the public to acquaint themselves with the concept of Hanjo.