Pauline and Magali met in Shanghaï, where they both lived five years. Having travelled 10,000 kilometres from home, they asked themselves: if one travels so far, can one discover and stay close to one’s roots?
This question sparked the idea to create Not So Far, a label for women and men, where each collection draws inspiration from a travel destination.
From abroad, the duo’s creativity is constantly replenished by their encounters and the cities they visit and spend time in. Full of colour and fantasy, serious and architectural, the collections are imbued with the places that inspire each garment’s cut, colour and shape.
True savoir faire and creativity are drawn from the world around them: the designing duo has also decided to use their label to benefit local economies by providing work to those they meet at each destination.
Inspired by their travels, Magali and Pauline conceive and design pieces that charm through their signature French elegance blended with an originality resulting from places they’ve been. Clothing becomes a way of sharing these places with the wearer and bringing them to life.
Having joined Maisons de Mode in 2016, Not So Far has set up shop in their boutique in Roubaix.
Not So Far
Le Vestiaire 27 rue de l'Espérance, 59100 Roubaix
Du Mercredi au Samedi de 12h à 19h
06 59 13 46 31