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Spotlight 31st Marché des Modes : Gisel B.

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A former resident of Maisons de Mode in Roubaix who departed in 2016, Gisel B. has now set up shop in Aubenas in the south of France. She returns to Roubaix for this special visit at the newest edition of Marché des Modes this 30 November to 2 December to see her current customers and to introduce her style to the uninitiated in attendance.

Inspired by minerals, vegetation and the world of Scandinavia, Gisel B. offers streamlined, delicate and stylish jewellery that pays no heed to trends. The brand’s designer Clémence Masson builds her collections as selections of timeless pieces, both iconic and feminine. Each piece is created with the idea that a Gisel B. jewel can be worn by every woman, day and night, with a little black dress at cocktails as well on the streets in jeans and trainers. Fine jewellery that’s easy to wear. The Gisel B. woman is both wise and wild, demure and daring, take-charge and chill. In the image of the modern woman, she’s a bit feminist, passionate about life and feels fashion and artistic creativity.

Gisèle is the name of Masson’s grandmother. Originally from the north of France, this former professional seamstress was Masson’s introduction to creativity as a child. Masson learned the basics of sewing on an old Singer sewing machine as a little girl. She recalls afternoons spent with her brother creating embroidery, during which young Masson made outfits for her dolls. Thanks to Grandma Gisèle, Masson grew to love working with her hands and with materials. It was with granny that she discovered the treasures to be found in trunks in the attic: Calais lace, wood buttons and sumptuous fabrics that would influence her work as a jeweller.

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