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Spotlight 31st Marché des Modes : Doriane Van Overeem

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She’s young, driven and determined to change the lightning quick pace of the fashion industry…

Doriane van Overeem is a Belgian designer, a graduate of Brussels’ famed La Cambre fashion academy, and a veteran of the design studios of Manish Arora, Bernhard Willhelm, Meadham Kirchhoff and Louise Gray.

For van Overeem, it’s not enough just to make pretty clothes. What she creates must challenge society, its insatiable consumerism, and its treatment of women.

Van Overeem supports sustainable fashion through her bi-annual collections conceived and created completely in Belgium. The values, the technical expertise and the impeccable finishing details of her label are a stance against mass consumption. She also aims to to raise public awareness to the inequalities in the work force creating clothes. Her collections are created around the contradictions of being a woman: her muse is daring and charismatic, but isn’t afraid to show her emotions while embracing her vulnerability and learning from it.

With her nonconformist, iconoclastic attitude evidenced in timeless garments that blend sumptuous materials with exquisite comfort, Doriane Van Overeem is a label where irreverence meets elegance.

Discover Doriane van Overeem 30 November to 2 December in Roubaix at the next edition of Marché des Modes !

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