From his youth in Syria and throughout his career, Daniel Essa has had a passion for fashion. Convinced he was destined to follow this path, he started studying fashion design and pattern-making at ESMOD Damascus.
With degree newly in hand, he launched his own TV broadcast where he discussed fashion, trends, lifestyle and grooming.
This three-year adventure led him to launch his Youtube channel “The Parisian Gents” to share his advice and other favourite subjects. Here, he takes on themes he holds dear and that are aimed at men: clothing, travel, and grooming.
Fortified by this experience, he left home to take on Europe, taking in the fashion capitals of Paris, London and Milan.
On this new continent, he studied the shoe market for two years. He saw an opening in the market, which encouraged him to create his own brand for an international audience.
He has realised his dream. Ever searching for new influences, constantly seeking new inspiration, he likes watching the world around him, looking for new ideas and discovering new cultures.
All of this is distilled into his first collection, giving it a unique and singular character.