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Romain Furlotti Rise of Human Maisons de Mode

Rise of Human

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Romain Furlotti

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A graduate of EDHEC Business School and passionate about fashion, Romain Furlotti did his weapons at LVMH, Kering and Puig. He worked for several years at Louis Vuitton, Dior, Guerlain, Gucci and Carolina Herrera, in fashion and cosmetics, in Paris, Milan and Barcelona. There, he developed his product sensitivity and his 360 ° luxury expertise through various positions in retail, operational marketing, sales merchandising and product development marketing. He will be in charge of developing the Dreamskin and Capture Totale brands at Dior or even CH at Carolina Herrera.

With a profile that is both business and creative, he decided in 2018 to leave the world of the company to create its own space for creativity and launch Rise of Human. Designate self-taught, he expresses his passion for sneakers through unique silhouettes, functional and sophisticated. Multiple cultural references including music electronics, futurism or high-tech architecture feed his creative process and define the originality of his aesthetic vision with futuristic accents, between tapered shapes, sharp lines and innovative textures.

With Rise of Human, Romain creates a brand in his image: an independent brand, ambitious and daring, with human values, anchored in the present and concerned about the future, which borrows its codes and know-how from the luxury industry and aims to inspire its community to engage in a more conscious lifestyle through innovations eco-responsible. In a process of continuous improvement and designed to last, all its sneakers are produced by hand in Portugal, respecting tradition and from luxurious and responsible materials sourced in Italy, Spain and Portugal for their quality and durability like recycled nylon mesh or recycled rubber soles.

With already many press coverage since the launch in September 2019 – notably in GQ, Grazia, Cosmopolitan, Sport & Style or even Hypebeast – and of the first retailers such as Citadium or Rubaiyat in Saudi Arabia, Romain presents its second collection with a new avant-garde and innovative silhouette, the Chromo, which aims to accelerate the international development of the brand and establish it as a new market player to be reckoned with.

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